PREREQUISITES FOR EFFECTIVE COMMUNICATION IN SEASONAL INFLUENZA VACCINATION- A STUDY OF GENERAL PRACTITIONERS IN BULGARIA

Mario Rachev; Radka Goranova-Spasova

doi:10.35120/medisij0501015r

Authors

Mario Rachev Faculty of Public health “Prof. Tzekomir Vodenicharov, DSc”, Medical University-Sofia, Bulgaria Author
Radka Goranova-Spasova Faculty of Public health “Prof. Tzekomir Vodenicharov, DSc”, Medical University-Sofia, Bulgaria Author

DOI:

https://doi.org/10.35120/medisij0501015r

Keywords:

General Practitioners (GPs), communication plan, flu vaccination, patient trust, administrative burden

Abstract

This study investigates the prerequisites and barriers to effective communication regarding seasonal influenza vaccination by examining the perspectives of general practitioners (GPs) in Bulgaria. GPs play a crucial role in providing primary healthcare services, including health information, promotion of health, disease prevention, and vaccination programs. However, they face significant challenges related to patient trust in social media and internet sources, patients' tendency to neglect their health, and administrative burdens that can hinder their ability to engage in preventive measures. The survey involved 368 GPs who completed an anonymous questionnaire assessing various aspects of their work and relationships with patients. Results indicate that most GPs believe patients heavily rely on potentially misleading information from social media, which complicates efforts to promote vaccinations. Additionally, many patients tend to neglect their health, making them less receptive to health promotion campaigns. Furthermore, GPs often feel overwhelmed by administrative tasks, limiting their capacity to participate in additional preventive programs. Despite these challenges, GPs recognize the importance of communication skills, with 94% considering them as vital as diagnostic and treatment skills. This highlights the need for ongoing training and development of communication skills to improve interactions with patients and enhance the effectiveness of vaccination programs. In conclusion, addressing misinformation, promoting patient responsibility, and reducing administrative burdens are essential steps towards improving communication and increasing vaccination rates among the Bulgarian population.

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